FLYROOM is a contemporary art collection and an art collaborations consultancy based in LUGANO, SWITZERLAND, that is driven by its founder RACHID MOHAMED RACHID's passion for art and creative expression. FLYROOM is part of ALSARA INVESTMENT GROUP, a global investment company with various direct and indirect investments in funds and operating companies in various fields, including LUXURY, FASHION, FMCG AND TECHNOLOGY. FLYROOM'S activities center around three pillars: ART COLLECTING, ART PATRONAGE AND ART COLLABORATIONS.